Email Marketing Strategies

7 Examples of How to Create a Better Mother’s Day Email Campaign.

When it comes to email marketing, it’s crucial to have a monthly or quarterly calendar set in place. This calendar should include dates, events and holidays that are significant to your users – such as Christmas, Boxing Day, the start of a new season, or in this case, Mother’s Day. For such events, it’s very …

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How to Lower Your eCommerce Customer Acquisition Cost Using Email Marketing Channels

To all of you eCommerce marketers, entrepreneurs and founders trying to lower your ecommerce customer acquisition cost (CAC) while maintaining – or even increasing – the number of sales and orders, this is going to be an interesting read. In this blog post, we’re going to talk about how to reduce customer acquisition costs (CAC) …

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How to Improve Your eCommerce Email Marketing Campaign Strategy

According to a study by Campaign Monitor, for every $1 spent on email marketing, $44 is made in return. Based on these numbers, it’s safe to say that email marketing is a very effective marketing channel for eCommerce. However, it’s crucial to use email marketing correctly in order to make a considerable return on your …

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Recover Ecommerce Abandoned Carts

10 Subject Lines to Help You Recover Abandoned Carts on Your eCommerce Store (Bonus: Strategies And Timing)

One of the most widely used marketing channel in eCommerce? Email campaigns. While some of these emails are sent out as newsletters or promotional campaigns, others are triggered based on particular customer behaviours. These can include topics such as welcome emails, abandonment cart emails, re-engagement sequences etc. The most common type of behaviour-based email falls …

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Avoid Spamming and Sending Random Emails: Process to Design Weekly Ecommerce Email Campaigns

Having doubts about the effectiveness of email marketing as a way to acquire and retain customers? Do you think that the email marketing tool has been replaced? According to optiminister, 85% of adults and 78% of teenagers in the US use their emails on a regular basis – meaning that no matter who your target …

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